FOUNDER & CHIEF STRATEGIST, LOFTI
Karianne is a Chicago-based brand strategist, consultant and presenter with 15 years of brand leadership experience in the creative industry.
Over the course of her career, Karianne has led branding, digital marketing, advertising strategy and execution for some of the world's biggest brands including State Farm, Hewlett-Packard, and GE. She facilitated consumer marketing campaigns as a Vice President, Digital at Weber Shandwick, a global communications firm and in 2017, launched Lofti to help leaders navigate the complex world of branding.
In her inaugural year with Lofti, Karianne coached over 250 leaders through private consulting and facilitated branding workshops in London and throughout the U.S. From real estate agents to consultants, dental practices, restaurateurs, performing artists and event management companies, Karianne applies the same multimillion dollar concepts she used to craft the world’s strongest, most recognizable brands, in a simplified methodology to advise individuals on how to refine and leverage their story to get them to their next level of greatness, in either their career or business. She has curated a team of best-in-class creatives and coaches that assist in workshops and with creative implementation. Together, they help high-performing leaders craft messaging in a hyper-strategic way that resonates with prospective clients, leads to new business opportunities and opens doors that were once only ajar.